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VP- Marketing

Mumbai Permanent View Job Description
This job role will require the incumbent to manage the overall PR, Corporate Communication, and implement the brand strategy for social media marketing, Performance marketing & ORM
  • Opportunity to work with a fast growing NBFC
  • Opportunity to work directly with the senior management

About Our Client

This is a leading financial services company in India, boasting a robust workforce and a nationwide presence. The organisation specialises in providing diverse banking and financial services to its vast client base.

Job Description

  • Moderate all user generated content in the line with the moderation policy of each community.
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analysing the appropriate social data / matrix, insights and best practices, and the acting on the information.
  • Deep knowledge of ORM tools, experience of managing social media crisis by known and unknown reasons and ability to show a swift response within the agreed TAT by leading the complete response management process end to end.
  • Media management: Utilize paid, earned, and owned media channels to strengthen the brand reputation.
  • Oversee the strategy of building meaningful relationship between the leadership team and publication houses, journalists, key influencers, Industry associations.
  • Monitor & utilize social media & digital assets to carry right set of relevant information for public consumption and conduct periodic PR audit.
  • Crisis & PR management: Develop and implement crisis communications strategies, lead all PR activities including press conferences, media round tables, and press events.
  • Investor and Policy Communication: Lead projects like Annual report, CSR, Employer branding & work closely with senior leadership, general counsel on investors, board members, secretarial team & expats to understand the communication requirements and deliver a quality output in a timebound manner.

The Successful Applicant

A successfull candidates:

  • Minimum 12+ years of experience
  • Deep understanding of the retail lending space

What's on Offer

This position offers the opportunity to work with one of the fast growing NBFC company in India, where you can contribute to the company's success while developing your career.

Quote job ref
JN-012025-6648714

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Financial Services
Location
Mumbai
Job Type
Permanent
Job Reference
JN-012025-6648714

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.